2023英文广告词
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更新时间：2023-03-07 19:30:24 发布时间：24小时内
2023英文广告词（精选19篇）
2023英文广告词1
This holiday, can not go to Paris, can not dream of the princess, then do his queen it! With supple silk skin, graceful graceful posture, exquisite beauty of the nose, exquisitely carved bright eyes - with a quarter of evolution to capture the romantic life. Only for this moment, to "he" the most beautiful date.
With fine delicate face, slender beauty of the nose, white supple skin, graceful graceful figure - in exchange for the charm of the world, with beautiful light crown cover the city gorgeous, this season, Wanjia Denghu, a bright, appearance US Allure.
Breast is the pride of a woman, a woman's charming and graceful, because the breast set off and show more moving, love life, so love breasts, not only for you to present the perfect moment after surgery, your breasts provide life-long Protection, so that your beautiful life, to maintain life, vitality Feng Ting, care of life.
I want the beauty is not to maintain a moment, would like to speak Hydrocarbon chest flat, loose, sagging defects, in the running, jumping, sitting, lying in bed distributed charming charm, in the years tick feel long-lasting breast charm.
Deep spring peach, see your white flawless face, bright smile, charming, enchanting, turned, your transparent skin for my temporary temptation, then, only to the spring season, and you meet again.
Woman flowery, thin management as vases, so that women enjoy blooming beautiful! Faster, more accurate, more secure, more durable, smoother, weight-loss management, safety liposuction, slim, now, a shape, refused to rebound, Come enjoy it.
A woman's summer, is the season of the charm of competition, but the summer is also not perfect for some women to bring distress. In the cool busty clothes conceal the physique of the season, how to shape the perfect curve. So that the chest upright fullness, slim and slim waist, in this charming summer to turn himself into a beautiful landscape?
You have been looking forward to the perfect moment of the bride bloom?You are still reviewing, for the bride's flawless beauty? Exquisite figure, swaying self-confidence, snow porcelain skin, sparkling glory, stare beautiful eyes, flowing honey, white teeth lips, blooming joy.
Wine, coffee, elegant life, everything, looks beautiful, until inadvertently found under the shallow possession of the eye bags under the smile, in fact, beauty and life, need to carefully manage.
Skin is a woman to the United States of the coat, such as bright Blizzard-like crystal whitening, such as shelling eggs as flawless and tender, dream of perfect skin you can have.
Successful women are more concerned about the image, Washington, Ming Pao can bring out the elegant temperament, and youth beautiful face is your tool to ride the mall, enhance the cup, create sexy focus, shape charming cleavage, small woman have great wisdom.
Men like to race against time to make money, women like to compete with the time anti-aging. When a lot of money to buy a variety of expensive wrinkle cream, but always can not stop the time that the blade in the face of the mark, the smart woman how to quickly and effectively eliminate the years left in the face of traces, The pace of it?
2023英文广告词2
Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second! 3 seconds! This time can do? I did not know how to answer, now I know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has been able to have a successful career, and become the king of the league, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.
Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperation is not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win the game. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.
The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:
People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.
2023英文广告词3
32 ° life Home Textiles - Let's sleep better. Comfortable sleep (professional) Po Man home textiles - color life, Po Man home textiles. Colorful (sensual)
Love will be Farah home textiles - love life, similar to Farah. Romantic (sensual)
More love home textiles - love and dreams fly. Innocence
Mercury Home Textile - Love a bed, love a home. Warm (sensual)
Fu Anna Art Home Textiles - Original Life Art, Anna Rich Art Home Textiles.Art (Perceptual) Veken Home Textiles - Comfortable Health, Wisdom Love Home. Health (features a bit more)
Grand textile - grand home textiles, magnificent. Luxury (sensual)
Rollei Home Textiles - classic Rollei, taste life. Classic (sensual)
Kaisheng Home Textiles - a dream, a life. Innocence
Champs in the home textiles - moved a new dream, taste a new life.Innocence
South sleep decorated - a line of life, the South sleep decorated, happy bedding experts. No features
Sheng Yu Home Textiles - Kaiyuan prosperity, extraordinary Qiyu, Shengyu Home Textiles. Vosges Home Textiles - Vosges big home textiles, real big home textiles. No features
DuPont Home Textiles - love home, love life. Warm (sensual)
Taifeng Home Textiles - Teabing's true feelings - Taifeng Home Textiles warm (emotional)
2023英文广告词4
Iamtheimpossible.
我是不可能的
Iamtheideatooboldtobechained,toopowerfultobetamed.我的种想法太大胆而被束缚，太强大而难以驾驭
Iamthebigbang.
我像是宇宙大爆炸一样
I’mchangingthegame-forallyouworriers,doubters,preventers.我改变着游戏规则-对于你们所有的担心的人，犹豫的人，以及阻止的人
Iamtheideathathastobeborn,therevolutionthathastobewon,thestorythathasjustbegun.
我的想法已经出生,必须赢得革命,故事才刚刚开始。
Iamunstoppable.Arocket,acannonball,acarbonfiberbodylighterthanwind,strongerthanstorm.
我势不可挡，像是火箭，像是炸弹，碳铅的外壳比风轻盈，比风暴猛烈
Iambornelectric.
我就是是闪电
Iamsheerenergy,theforceoftomorrow.
我就是纯粹的能量,明天的力量。
Iamthepossible.
我是可能的
Iami8.
我就是I8
2023英文广告词5
1.百事(Pepsi)：新的一代 Generation next 新一代的选择 The choice of a new generation
2.雪碧：服从你的渴望 Obey your thirst
3.麦氏咖啡(Maxwell)：滴滴香浓，意犹未尽 good to the last drop
4.雀巢冰激凌：尽情享受吧 Take time to indulge
5.雀巢咖啡：味道好极了 The taste is great
6.七喜(seven-up)：提神醒脑，喝七喜 fresh-up with seven-up
7.可口可乐(Coca-cola)：饮可口可乐，万事如意 things go better with Coca-cola 请喝可口可乐 Enjoy Coca-cola
8.喜力(Heineken)：as natural as rain
9.轩尼诗酒：对我而言，过去平淡无奇;而未来，却是绚烂缤纷 To me,the past is black and white,but the future is always color
10.REMY MARTIN XO(香港人头马)：人头马一开，好事自然来 Exclusively Fine Champagne Cognac.
11.佳洁士牙膏(Crest toothpaste)：健康笑容来自佳洁士 behind that healthy smile,there"s a Crest kid
12.列维斯(Levi's牛仔服装)：质量与风格共存 quality never goes out of style
13.雷达牌(Radar)驱虫剂：蚊子杀杀杀 mosquito bye bye bye
14.欧米茄(OMEGA)：凝聚典雅 the sign of excellence
15.斯沃奇手表：天才地久 time is what you make of it
16.柯达相纸/胶卷(Kodak)：就在柯达一刻 a Kodak moment
17.奥林巴斯(Olympus)：瞄准生活 focus on life
18.索尼影碟机：数码新时代 The new digital era
19.理光复印机：我们领先，他人仿效 We lead,Other copy
20.佳能打印机：使不可能变为可能 Impossible made possible
21.摩托罗拉手机(Motorola)：智慧演绎，无处不在 Intelligence everywhere 沟通无极限 Communication unlimited
22.爱立信(Ericsson)：理解就是沟通 make yourself heard
23.诺基亚(Nokia)：科技以人为本 connection people
24.飞利浦(Philips)：让我们做的更好 Let's make things better
25.三星电子：感受新境界 Feel the new space
26.东芝电子：拥有东芝，拥有世界 Take TOSHIBA,take the world
27.因特尔奔腾(Intel Pentium)：给电脑一颗奔腾的“芯”Intel Inside
28.苹果公司(Apple/Macintosh)：不尝不知道，苹果真奇妙 kids can't wait
29.太阳微系统公司(Sun Micro-syst)：我们就是网络 We're the dot
30.IBM公司：没有不做的小生意，没有解决不了的大问题 No business too small,no problem too big
31.英飞凌科技公司：探索未来，永无止境 Never Stop Thinking
32.梅赛德斯-奔驰(Mercedes-Benz)：人类精神的动力 Engineered to move the human spirit
33.本田(Honda)：康庄大道 for the road ahead
34.丰田(Toyota)：动态的诗，向我舞近 Poetry in motion，dancing close to me 车到山前必有路，有路必有丰田车 Where there is a way for car there is a Toyota
35.凌志汽车(Lexus)：追求完美，永无止境 the relentless pursuit of perfection
2023英文广告词6
man always remember love because of romantic only!(marlboro) 男人只记住浪漫的爱情!(万宝路)
nothing can come of nothing .(莎士比亚) 物有其本， 事有其源。
one world, one dream.(北京奥运会) 同一个世界,同一个梦想.
take time to indulge. 尽情享受吧!(雀巢)
time is what you make of it.(swatch) 天长地久。(斯沃奇手表)
make yourself heard.(ericsson) 理解就是沟通。(爱立信)
engineered to move the human spirit.(mercedes-benz) 人类精神的动力。(梅塞德斯-奔驰)
intelligence everywhere. 智慧演绎，无处不在。(摩托罗拉手机)
fresh-up with seven-up.(seven-up) 提神醒脑，喝七喜。
connecting people.(nokia) 科技以人为本。(诺基亚)
for the road ahead.(honda) 康庄大道。
the relentless pursuit of perfection.(lexus) 追求完美永无止境。(凌志汽车)
communication unlimited.(motorola) 沟通无极限。(摩托罗拉)
focus on life.(olympus) 瞄准生活。(奥林巴斯)
the new digital era. 数码新时代。
seeing is not believing (hollywood) 视觉创新影(好莱坞)
a diamond is forever. 钻石恒久远,一颗永流传.
english means science, english means peace.(english) 英语意味着科技, 英语意味着和谐。
the relentless pursuit of perfection. 不懈追求完美。 (凌志轿车)
it`s not enough that we do our best, we have to do what`s required. 人尽其力，力尽其能。 (荣威轿车)
come to where the flavour is. marlboro country. 光临风韵之境——万宝路世界。(万宝路)
world in hand , soul in cyber. (microsoft) 掌中乾坤, 梦之灵魂。 (微软)
to me， the past is black and white， but the future is always color. 对我而言，过去平淡无奇;而未来，却一直是彩色的(轩尼诗酒)
every time a good time 更多欢笑更多欢乐就在麦当劳
2023英文广告词7
1, unique extraordinary, to create extraordinary
2, Moonlight to create a warm and charming world
3, for the world Tim glory
4, expanding high-definition vision, the pursuit of a wider realm
5, science and technology to light life, saving cast wealth
6, after dusk, true color still
7, a new era of green lighting
8, illuminate the light of the world
9, let us light up the world
10, rational lighting the world, LED dedication bright
11, professional is the winner
12, the beautiful stars of the composition of the sky market, let our dreams fly together
13, wonderful world, colorful presentation
14, as one dedicated to the pursuit of excellence in science and technology, his hands presented in good faith to create brilliant
15, to win the professional quality of the market, at a reasonable price rate first
2023英文广告词8
Life down, the world is more exciting.
Poetic home textiles, but happy.
Comfortable health, wisdom, love home.
Silk Tai Lake snow, Jiangnan love.
Free dance, free life.
Grand textile, magnificent.
Enjoy life, the natural Xin and music.
Small home of the warm, everyone's happy.
Spiritual magician, Xin Le and home textiles.
Heart belongs to, from "diffuse life."
Xin Erle, let the world slow down for you.
Xin life, heart moved.
Xin with the romantic, fun to enjoy nature.
Xin has enjoyed, in which music.
A dream, a life.
Original life art, rich Anna Art Home Textiles.
Silk really enjoy, I love my life.
2023英文广告词9
No business too small, no problem too big。
没有不做的小生意，没有解决不了的大问题。(IBM公司)
To me， the past is black and white， but the future is always color。
对我而言，过去平淡无奇;而未来，却是绚烂缤纷。(轩尼诗酒)
Ideas for life. 为生活着想。(松下电子)
Time is what you make of it.(Swatch) 天长地久(斯沃奇手表)
Just do it. 跟着感觉走。(耐克运动鞋)
Ask for more. 渴望无限。(百事流行鞋)
The taste is great. 味道好极了。(雀巢咖啡)
From Sharp minds, come sharp products。来自智慧的结晶 。(夏普产品)
Mosquifo bye bye bye.(RADAR) 蚊子杀、杀、杀。(雷达牌驱虫剂)
Connecting People.(Nokia) 科技以人为本。(诺基亚)
Obey your thirst. 服从你的渴望。(雪碧)
Feel the new space. 感受新境界。(三星电子)
2023英文广告词10
LEDLENSER lamp, life, eye-dotting.
Description:
The final touch of life: the finishing touch in the home environment. Elegant and elegant, without a trace of vulgar contrived, graceful, with the sense of the times, just right to meet the needs of the fashion home. . Easy to understand, catchy.
Point: that can have a multi-energy systems, will not give you the trouble of power outages.
Eye: meaning LEDLENSE has a human kind of soul, soft design, both to ensure that you comfortable in its light range of reading and writing, without disturbing others rest, take care of your family.
Large flow, covering a wide range of transport time is long. So the taxi as the carrier of advertising will weave out the city's largest outdoor network.Advertising media bright and eye-catching shape, a good communication effect, not only allows enterprises, products in the market long-term maintenance of brand image and enhance visibility, and can cooperate with strategic promotions or seasonal product promotion activities, so as to achieve rapid customer brand image, Affecting consumer purchasing decisions. The formation of non-stop information tips advertising purposes.
1, the new media
New media, new ideas, new attraction, new attention, advertising in the new media will often play an unexpected effect, if combined with newspapers, television, outdoor and other media to "speculation" will bring more News effect.
2, flexible mobility
According to the survey data show: bus body 38%, 23% waiting room, subway light rail 11%, 14% outdoor, 9%
Page 2 of 3
From this, the bus body is the most able to grasp the eye, then, we analyze the bus body, it is easy to see that its main advantage is the "mobility", taxi LED media is all outdoor unparalleled a strong liquidity Media, it is not subject to line restrictions, no geographical restrictions, streets, everywhere.
3, strong visual impact
Forced to watch the crowd, because he is mobile, content-rich, because the taxi LED media to seize the people have this feature of curiosity.
4, thousands of cost-effective low cost
According to quark market research company data show that: the mainstream media in the country, the highest cost of thousands of people magazine is 20.8 yuan, followed by television advertising 20.64 yuan, newspaper advertising 10.28 yuan, 4.43 yuan radio ads, 1.19 yuan body advertising taxi LED advertising Less than 1 yuan. Taxi LED advertising can be described as a truly "one point investment, the percentage of revenue"
5, quick response
Taxi LED advertising, advertising can be replaced within a day, one day can spread throughout the urban areas, spread like a plague, the reaction is like a nuclear explosion.
2023英文广告词11
1. The world is not a lack of beauty, but the lack of modification!
2. Prince will be waiting for you at the door! One hair and one beauty! In the mirror of the , you will always be the most beautiful!
3. Beauty - all women are beautiful
4. - You should smile and keep smiling
5. Enjoy the beauty of the place to relax in the space
6. You are the most beautiful woman
7. Unlimited "hair", style life
8. Beautiful home
9. To the United States of your health, the health of the United States! .
10. Easy in the hours, beautiful in life!
11. inner beautiful, is the look;
12. Spirits have, mood flying!
13. Beautiful Paradise: Let you have an angel's face, the devil's body, charming smile, extraordinary temperament!
14. For you to create a beautiful myth, lit your beautiful Feng Cai!
15. Input a point, beautiful very!
2023英文广告词12
LEDLENSER flashlight, palm still pearl.
Description:
Palm: palm, indicating a flashlight, meaning is to master life, to master their own. Practical and durable, can be seen everywhere. Car, the countryside, the search for things or climbing fishing, at any time for you to bring light.
Shang: fashion, that LEDLENSER flashlight design art. Design simple, nice, from the famous German master of the hand, extraordinary, known as the "aluminum and stainless steel art."
Ming: Lighting
Beads: light and portable, is a traditional heavy bulb of a revolutionary transformation, to carry, personal care.
Palm is still pearl: body as "the apple of the pearl" homonym. Easy to understand, catchy. There is a strong general, I fully reflect the Secretary for the excellent product design and its fashion, practicality, high taste, life and so on.
2023英文广告词13
"Come on, brother, put your hand up I know this time is not easy
There is only "we", there is no "I" you in the presence of everyone
All from here to get enough confidence to remember these, brother
You will be used on!
Now I most want to say is
Come with you and your brothers!
No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.
Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then,
China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field are
Is the world's highest level of the contest.
In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.
2023英文广告词14
1. Today's free beauty salon
Romance from the beauty salon began
3. Midsummer interest-bearing nursed back to health
4. "whitening summer self-confidence happy" activities
5. "Color of the lure of summer love" activities
6. Summer is not a good body fat
Have a real breast to do real woman
8 .. everything from the "new" start!
9. Free trial to do, effective payment
10. beauty salon three years to repay the big rebate
11 free trial to do, effective payment
12. Input a point, beautiful very!
Beauty salon allows you to revisit the young dream
4. A beautiful investment, a gift of love
15. repair bright eyes to regain the golden years
16. Note, beauty salons rest assured beauty
17. An inch of an inch of gold, inch gold hard to buy face new!
18 good summer body fat no longer come
Have a real breast to do real woman
2023英文广告词15
First, the company profile
After many years of development, has established a comprehensive quality management, scientific brand marketing, a mature sales network and efficient after-sales service. System, is committed to providing Chinese consumers with a dynamic, a type of sports life equipment. The face of a high degree of homogeneity of the industry competitive situation, Dell's sports industry in line with the trend of life, extreme sports as the carrier, the interpretation of freedom and vitality, challenge beyond the spirit of the brand; to show the trend of the streets, highlighting the young, cool brand personality , Qingli build the trend of China's sports life industry brand.
Second, comprehensive analysis
Third, the development of internal:
(1), the spirit of enterprise
Del Hui-Footwear Co., Ltd. uphold the "quality of survival, the credibility of development" business ideas, the implementation of brand strategy. Del Hui people soberly aware that only build first-class brand, first-class corporate culture, is the magic weapon of the modern enterprise. The company has always been adhering to the people-oriented, and create a family atmosphere, to build a warm home management philosophy, in the company to create a relaxed, friendly and honest human environment, creating a humanistic concern, mutual trust between employees, between upper and lower barrier-free communication, leading cadres Mutual exchange of views of the harmonious atmosphere, in order to promote the harmonious development of modern enterprise family culture to build a platform. The company has nearly 10,000 square meters of cultural venues, including medical rooms, libraries, table tennis room, basketball courts and other places, to facilitate staff to carry out amateur sports activities, and the purchase of table tennis, color TV sound, VCD and other equipment,Activities of the normal development to provide a guarantee; investment of several hundred thousand yuan on the staff canteen conducted a comprehensive renovation and transformation. Each year with "51", "11"
And other holidays, organized by the staff basketball, table tennis, poker games, chess games And other activities, greatly enriched the amateur cultural life of workers.The company also pay attention to labor protection, caring for the health of employees and so on. Company employees also reflected in the care of the conscious attention to meet the psychological and spiritual needs of employees. The company regularly selected a number of outstanding awards in recognition of employees, loyal employees, advanced technical staff and other activities, greatly stimulated the staff love the enterprise, love the work of enthusiasm and promote the harmonious development of enterprises, and have been higher authorities as advanced grass-roots level Trade unions, workers advanced enterprises, advanced grass-roots party organizations such as a number of honorary titles.
After more than 20 years of Del Hui people's efforts, the company in 1999 was "well-known trademarks in Quanzhou City," the title in 20xx was named Fujian famous brand and brand-name products in Fujian in early 20xx, and in 20xx and 20xx for two consecutive years Was awarded as "Double Excellence Enterprise Award" by China Association of Enterprises with Foreign Investment. In 20xx, it was appraised as the "National Exemption Product Quality" by China Quality Inspection and Quarantine Administration. In 20xx, it was awarded "China Famous Trademark" and "China Famous Brand Product "of the honorary title.
(2), e-commerce In 20xx, the company identified the development of e-commerce channel development strategy. After a period of careful preparation, the company decided to officially landed e-commerce in 20xx.1.8 to Del Hui Taobao official flagship store as a breakthrough, started Dell e-commerce first battle. The market speaks on the Internet.Network is a brand to the rapid development of the guarantee. Del Hui's market correction is from 20xx, gradually from the wholesale market to the retail market, is the brand building needs, but also the brand to mature an important step in the overall layout of the head office, the number of retail outlets is our 20xx Year in the network construction of the rigid targets in various provinces and cities nationwide, in line with the principle of point to point in a very short period of time, 3500 retail outlets to build up, in this process, we almost did not take any detours.
(3), sales channels
Integrated sporting goods enterprises, is committed to sports shoes and accessories and research and development, production and marketing, is committed to providing Chinese consumers with fashion sports life equipment, and establish a comprehensive quality management, scientific brand marketing, mature sales network and efficient After - sales service system. Sales network, is an important factor in the development of the brand. Del Hui in the next year or two, while ensuring the basic security of the network, it will strive to establish an orderly operation, point and surface layout of the appropriate network system.
(4) the attitude of stability and progress
Into 20xx, Del-Hui companies stressed the importance of ensuring the number of retail networks at the same time, vigorously strengthen the quality of the retail network, store image as an important symbol of high-quality retail network. Del Hui in a very short period of time, introduced the image of Del-mei store standards, with this specification, so that dealers have a basis around, Sichuan, Nanchang, Quanzhou, Changchun flagship stores have been established, Del Hui's image has been obvious . With the growing maturity of the brand, Del benefits on the brand image of a more in-depth understanding of the surface of the vigorous, it is better to do some practical things down. In fact, to win the maximum profit, is the most convincing image, unrealistic to establish the image of the store over the standard, and finally make ends meet, difficult to support, hastily withdraw troops, this is a blow to the confidence of dealers, The impact of the brand will be very profound. Therefore, Del Hui company stressed that where to build shops, build a large number of stores, input-output ratio is much ... These problems should have a scientific and objective demonstration process, not hastily launched.
(5), enterprise competitiveness
As the special development of Jinjiang, most of the lack of corporate management personnel, the original management tools, management concepts backward, management has become the "bottleneck" of enterprise development. Into the brand competition is an important stage, many companies recognize that the management level will be involved in the competition and win the competition is a crucial factor. Mature enterprises need to have a reasonable core of the spirit. Management is an important condition for the formation of the spirit of enterprise. As a sporting goods company, with the spirit of sporting spirit of the corporate philosophy, corporate culture even more indispensable. For Del Hui, we can learn from the example of their ten years, or even decades of exploratory business practice for us to explore a successful management experience. Quality management, talent management, production management, customer management, financial management, logistics management, information management, etc. must be coordinated development, not neglected. Comprehensive strength is our guarantee for sustainable development.
Fourth, external factors
(1) celebrity endorsement
Delve Chinese famous brand ------ by the superstar "Jay Chou" image endorsement; full three-dimensional advertising investment, advertising including CCTV, local television, entertainment, sports and so on. Del Hui and Jay Chou and other stars through a number of entertainment programs and closely linked to social hot events in the movement elements on the basis of adding fashion, entertainment, leisure and other trend elements, the formation of the most differentiated product positioning, segment competitors, from the same Quality competition come to the fore.
(2) China National Mountaineering Team official strategic partner (3) reshape the brand and the Olympic business opportunities
After the Spring Festival in 20xx, the Chinese veteran class sports brand Del Hui LOGO, advertising language, brand English name and so quietly changed. These are just a prelude to Dell's brand promotion strategy. This year, Del Hui will set off a continuous three-year brand to enhance the storm, and all this goal, will point to the 20xx Beijing Olympic Games to bring sports opportunities.
In the process of brand strategy promotion for Del Hui, we found that shaping a strong brand to promote the development of enterprises to avoid price war and improve the premium, is the inevitable choice of sports shoes enterprises.
Heavy advertising packaging, light brand overall strategy has been a major weakness of Chinese enterprises. As a veteran of the Chinese sports brand, Del Hui did not indulge in recent years to achieve results, recognizing the current crisis situation. From 20xx onwards, according to the new brand strategy planning, Del Hui from the brand, marketing, human resources, terminal market, graphic design, space design, production management and other seven aspects of integration, and around the brand awareness, image and other eight aspects Promotion.
One of the most intuitive performance is, Del Hui's advertising content has changed: the original English name for the branding of the alphabet "DEERHUI" into "DEER-WAY", advertising language "my personality" also replaced the "ON THE
WAY. LOGO English culture, will be the development trend of local brands and trends, the new English name is also more international, fashion sense, trust and sense of quality, is conducive to improving the brand's premium capabilities. Further reflect the brand positioning and core values, is conducive to the continuous improvement of brand image.
This year, Del Hui plans to add more than 700 stores, will use all the new decoration style. According to industry practice, a brand every two to three years, will store the store to upgrade the style, or even a face-lift. From the beginning of this year, Del Hui plans to use 3 years, the 2,000 stores across the country to gradually replace the new look.
(4), according to the flavor of the times, in the development of change
Speaking of why such a huge investment in human and material resources, the implementation of such a huge brand promotion strategy, Del Hui brand spokesman explained that the international sports brand, always according to different times breath, and constantly on the original meaning of the brand new upgrade and interpretation . In fact, with the arrival of the 20xx Beijing Olympics, the entire industry in the past two years in the rapid development of adjustment, the international brand from the raging, the domestic brands are constantly progress and enhance. If you do not grasp this opportunity, with the Olympic sports craze fade, this golden opportunity will be difficult to have. From the wholesale market fade out, is a painful choice, which means that part of the vested interest to give up, wholesale is a double-edged sword, simple process, you can put profits into the bag, and brand value in the process Serious damage, because the laissez-faire of the terminal, wholesale sales of a serious shackles of brand consolidation and expansion. Del Hui company to take the principle of walking on two legs, the use of geographical advantage in wholesale, while efforts to develop stores, shopping malls into the counter, to June 20xx statistics, Dell retail network has covered 85% of the local area. The f
